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Marketing & Lead Generation · HubSpot, Zapier, Outreach platform, Website-visitor tracking

Outreach-to-CRM Integration

3 → 1 — Tools, one connected flow

A lead generation consultancy ran outreach in one tool, tracked website leads in another, and managed deals in HubSpot — and the three didn't talk. We were the implementation team behind the consultant: we connected lead tracking, the outreach platform, and HubSpot into one flow. Each new lead is routed into the right campaign by industry; every reply, click, open, and unsubscribe flows back to the CRM; a reply or scheduling-link click creates a named task for the right person; and outreach stops automatically the moment a meeting is booked — never creating a duplicate contact. Built in the client's own accounts.

Built with: HubSpot, Zapier, Outreach platform, Website-visitor tracking