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Marketing & Lead Generation · Apollo, OpenAI, Instantly, Expandi, Airtable, n8n

AI Outbound Engine

Human-gated — LinkedIn requests send only on your approval

An in-progress buildout for a B2B services company whose two founders were running acquisition by hand across LinkedIn and email — expensive tooling, weak personalisation, scattered follow-up, and the constant risk of getting their personal LinkedIn profiles flagged. We're building an end-to-end outbound engine that discovers and enriches qualified leads daily (Apollo, chosen over Clay on cost and API flexibility), scores and qualifies them with AI so junk never enters the funnel (OpenAI), runs tailored cohort email sequences fully automatically (Instantly), and surfaces qualified LinkedIn prospects in a dashboard where a one-click human approval fires the connection request (Expandi) — the deliberate human-in-the-loop that protects the accounts while removing ~90% of the manual work. n8n orchestrates the daily schedule, API calls and the custom approval trigger; Airtable is the single source of truth and the approval interface. Any reply on either channel stops all sequences and hands the conversation to a person. Metrics (time saved, connections, replies, meetings) are being captured now and will be published at the 30-day mark. Built entirely in the client's own accounts.

Built with: Apollo, OpenAI, Instantly, Expandi, Airtable, n8n